"I heart Pura Vida because to me, it means you have to 'celebrate, before it's too late.'" -- Ashley L., Chelseakane.com[February was named after the Latin term februum, meaning purification. Februa, or Februatio, was the Roman festival of ritual purification based on washing or cleaning, held on February 15 (full moon) in the old lunar Roman calendar. From purification rituals throughout history to the importance of pure substances in science and technology, from the issues surrounding ecosystem purity to the growing interest in pure foods, the concept of purity in its various forms is the focus of Purity Month on 13.7 Billion Years. Have a suggestion? Send an email to 13.7billion@gmail.com.]
Costa Rica doesn't have a national motto. But it might as well be "pura vida." While it seems that this simple phrase might translate into "pure life" in English, that's not the case. In Spanish, "pure life" would be "vida pura." So, "pura vida" has taken a host of related yet slightly different meanings, including "plenty of life," "full of life," "this is the life," "real living," and even expressions of positivity like "cool" or "awesome."
The origins of this phrase are unclear, but it has been said that Costa Ricans adopted the motto after seeing the 1956 Mexican movie, "Pura Vida!" Today, it is the most commonly used phrase in Costa Rica and is an expression of the culture's famously chilled out lifestyle.
When people greet each other, say goodbye, show appreciation, say thank you or you're welcome, it is common to say, "Pura vida!"
Pocketcultures.com offers some examples of its usage:
-¡Hola Tamara!, ¿Pura vida? (Hi Tamara, ¿Pura vida?)
-Muy bien, gracias a Dios. (Very well, thank God.)
-¡Diay Felipe! ¿Cómo vas? (Hey, Felipe! How’s it going?)
-Pura vida, ¿y vos? (Pura vida, and you?)
-¡Nos vemos mañana! (See you tomorrow!)
-Pura vida, ¡chao!(Pura vida, bye!)
-¡Muchas gracias! (Thank you very much!)
-¡Pura vida! (¡Pura vida!)
-¿Usted conoce a María? (Do you know Maria?)
-¡Claro! Ella es muy pura vida. (Sure! She’s very pura vida.)
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